At SEA we have years of biochemistry, microbiology and cell biology to guide us in our choices of actives, cosmeceuticals and extracts. Relying on a strong basis in life sciences and laboratory experience we bring nature and science into your hands
The "Less is more" approach is based on the research and studies available from around the globe and is the basis for our personal formulations. When an ingredient doesn't provide anything beyond 'feel' or 'slip' it is generally deemed redundant and as such omitted.
DIY skin care is not rocket science. SEA endeavors to remove the rocketry from the science and make it easier for someone without a scientific background to take charge of their self care routine. A basic understanding of chemistry and cell biology does make it easier when creating your personal skin care solutions, however we hope to make SEA as informative and clear for a new to DIY individual as possible.
Sifting through the hype of the latest, greatest actives and the twists of science that back up the claims is part of the focus of SEA. At SEA, only clinically proven actives will be available. Unbiased opinions on actives may also be found at Smart Skin Care . SEA also would like to suggest BareFacedTruth for further reading.